Yesterday, Adobe announced their plans to acquire Magento Commerce for $1.68 billion, as the company works towards expanding their commerce offering.

As a leading ecommerce platform, Magento Commerce will make a welcome addition to Adobe’s portfolio, where it will be integrated into the Adobe Experience Cloud to create a single platform that will serve both B2B and B2C businesses and deliver even more shoppable experiences.

Adobe’s interest in the ecommerce platform can also be seen as an acknowledgement of Magento’s growth from recent years.

What this means for Magento customers?

Magento customers can expect to see exciting new features and opportunity areas become available in the future, certainly, any closer integration with Adobe Experience Cloud would be a positive step in terms of more closely combining content and commerce platforms.

However, currently the acquisition is expected to be completed in Q3 of Adobe’s fiscal year and until then Magento will continue to operate separately, meaning there will be no immediate changes for existing Magento customers.

Rob Williams, CEO of Williams Commerce comments about this acquisition – “We believe this to be a very positive step for both Magento and Adobe customers and we look forward to continuing our long-term partnership with Magento.”