Magento Commerce was arguably the world’s favorite ecommerce platform, so we decided to compare it with Adobe Commerce. How do they stack up?
Adobe acquired Magento in May 2018 for US$1.68 billion. It had been looking for an ecommerce solution to complement its business offer for some time. This was another step towards completing Adobe’s planned data and intelligence platform in order to provide sector-leading behavioural data from customer interactions.
Joining the Adobe stable
Many ecommerce experts recognised that Adobe would want to follow the path of Oracle and Salesforce by adding a commerce offering to its offer. Adobe eventually bought Magento Commerce from the private equity company Permira, which had owned it since 2015.
Magento Commerce Cloud would allow ecommerce to be integrated into its Experience Cloud, providing real-time data, personalization and delivery. Adobe had already acquired and integrated other applications into its stable to extend the proprietary PostScript format, which helped launch the desktop publishing phenomenon.
Implications of the Magento acquisition
Many existing Magento customers were smaller to mid-sized companies who valued the open source origins of the platform. They were understandably interested in the implications for cost and access. Adobe licence and implementation costs could be significant.
Upfront costs had already increased with the release of Magento 2.0 but becoming part of Adobe was unknown territory. Realistically, as Magento 1 reached the end of its supported life, users were already facing the need to plan for migration to Magento 2 or an alternative platform—a situation which some businesses would use as an opportunity to make other significant improvements. Adobe postponed this inevitable step until June 2020: previously, Magento had already extended support for Magento 1 to a total of 55 months after the first announcement.
Moving forward, many users also had to consider the long-term viability of any business-critical Magento plug-ins and extensions that were direct competitors for existing Adobe products.
Benefits of Adobe Commerce
An integrated platform of business solutions from a single provider in the cloud offers significant potential benefits for users. As “software as a service” (SaaS) solutions become more prevalent, a single suite of products optimized for the cloud is attractive.
The scope of the Adobe offering also means that many more complex business scenarios can be supported. Adobe’s Experience Manager provides a common tool to manage user experience, content and ecommerce.
In October 2018, Magento announced that it had partnered with Akeneo, a specialist in open source product information management (PIM), to improve the previously limited PIM options. This allowed product data to be unified across Magento, enterprise resource planning (ERP) and content management systems. It also makes the process of product creation and approval workflows more efficient, so products can be launched more quickly and time to market can be reduced.
In 2019 Adobe launched Commerce Cloud as the newest addition to its family of digital business products. Commerce Cloud is a fully managed cloud-based version of the Magento platform, integrated with Adobe’s other tools such as Analytics Cloud, and Advertising Cloud.
At the time, Adobe said that the new flexible and scalable platform would mean Magento users no longer had to be involved in the operational aspects of running their ecommerce service.
The launch included Amazon integration, enabling users to select parts of their inventory to appear on Amazon and to set prices. Adobe said that this would help many brands offer a selection of products on Amazon to drive brand awareness and bring customers to their own ecommerce site.
Magento’s ever-popular features and scalability would remain and most extensions would continue to work with Adobe Commerce Cloud. Since there are more than 300,000 Magento developers and thousands of partners, this means that Adobe will continue to attract a wide range of customers.
Magento also continues to be one of the most secure ecommerce platforms, now with the full back-up of Adobe support.
Adobe continues to work with the Magento Association and the worldwide Magento community, helping users to collaborate, learn, share knowledge and experience about ecommerce challenges.
Adobe says their vision continues to focus on delivering advanced multi-channel commerce, integrated with best-in-class experience and marketing capabilities.
Williams Commerce has deep experience working with Magento and now Adobe Commerce. We have worked with Magento since 2011 and are Adobe Gold Partners. We are proud of our decade of collaboration and have an established and fully certified team of Magento developers now working with Adobe.
We understand how to get the best from Adobe Commerce, powered by Magento and other Adobe products for your retail, business-to-business, or direct-to-consumer ecommerce operation and can leverage the built-in functionality to minimize customization.
Speak with one of our experts to find out more.