This month Magento announced that the company has acquired RJMetrics, a cloud-based analytics solution which will be integrated with the Magento ecommerce platform to create Magento Analytics.
Magento Analytics will represent a native solution that will provide merchants using Magento with deep insights and useful data regarding their ecommerce business and customers, so they can make informed decisions to further grow online and improve their business. Furthermore, one of the key advantages of Magento Analytics is the fact that it will not require IT support and it will be designed in a user-friendly way that will allow non-technical users to also make the most of the data sets.
Some of the features announced for Magento Analytics include:
- Advanced Customer Insights
- Marketing Campaign ROI
- Improved Segmentation and Personalization
- Better Merchandising and Shopping Experience
- Multi-Brand, Cross-Border Analytics
- Intelligent Sourcing and Inventory Optimization
All of these useful capabilities will provide business owners with the data they need to better understand what works and what can be improved on their website, in order to keep ahead of the competition and cater to their customer needs, thus leading to higher conversion rates and increased profitability in the long run.
To find out more about the benefits of Magento and how you can use this ecommerce platform to drive growth online, contact Williams Commerce, Magento Enterprise Partner.