We were delighted to hear the recent announcement that Henmores collected the Best Multichannel Operation Award at Drapers prestigious Independent Awards.

Henmores is a Lifestyle Clothing and Footwear collection, a brand created from the Award-Winning team behind Young Ideas. Located in one of the oldest and historic buildings in Ashbourne, Derbyshire, the business was named after the Henmore Brook which runs through the town.

Henmores.co.uk was developed by Williams Commerce on Magento Enterprise and helped support the business’s integrated multi-channel strategy for shoppers both domestically and internationally, offering a curated selection of the very best British clothing brands and brands from further afield.

Brand Manager at Henmores, Charly Wright accepted the award at the Drapers Event on Wednesday 13th September.

Head of Online for the Young Ideas Group, Rob Merrett said. “It’s an incredible win and one that’s a tribute to the Henmores team’s efforts.” Rob goes on to further mention, “There is a wealth of talent and innovation across the independent sector and to be recognised at the forefront is a fantastic achievement.”

The Drapers judging panel mentioned that Henmores may be small, but they ticked all the right boxes.

Henmores excelled in the category, showing amazing agility in digital innovation and creativity and achieving fantastic growth in less than 2 years of trading.

To celebrate this achievement, Henmores are running an exciting competition up until the 14th November.  Giving one family the opportunity to win a Henmores Hamper, including a personal shopping experience for the all the family to receive an outfit each, picked by a dedicated stylist team from Henmores selection of top brands.


Williams Commerce would like to congratulate all the Henmores team on this exciting achievement and long may their success in multichannel retailing continue.