Williams Commerce, an Adobe Gold and Magento Enterprise partner are delighted to announce the launch of Fine Food Specialist’s new website, built on Magento 2 Open Source. 

Fine Food Specialist

Williams Commerce, an Adobe Gold and Magento Enterprise partner are delighted to announce the launch of Fine Food Specialist’s new website, built on Magento 2 Open Source

The latest website heralds in an exciting new digital chapter for the luxury online food specialist. 

Fine Food Specialist has developed a fantastic reputation in the culinary market for both foodie consumers, caterers and talented chefs who have come to rely on Fine Food Specialists for their superbly curated range of hard to find ingredients, exceptional customer service and a reliable online presence.  

 

New Fine Food Specialist on a laptop

The investment to move to Magento 2 further underpins their ambitious growth plans, providing a contemporary new shopping experience on a robust and secure ecommerce platform, allowing the business to confidently grow faster online. 

Whilst, Magento 1 had served the business well for over 5 years., with  the Magento 1 end of life deadline approaching on 30th June 2020, Fine Food Specialist owner and founder Drogo Montagu took the decision in 2019, to begin the process of building a new ecommerce store, on the latest version of Magento 2.2.3.   

Having worked with the Williams Commerce Marketing team for a number of years across Paid Search, SEO and Social Media Marketing, Fine Food Specialist had no hesitation in choosing the Williams Commerce team as their partner of choice to create their new Magento 2 website. With the new site launched in June 2020, the store experience now offered to shoppers has been very positively received, with early feedback from Facebook and Instagram followers glowing. “It looks incredible! Looking forward to getting some orders in for our future catering events!” 

Fine Food Specialist founder Drogo Montagu chose the full package of discovery workshops across UI and UX to ensure their new website design would be built on consumer and data insights and thereby resonate strongly with both existing and new users. 

“The site looks fantastic and I’m so grateful to all involved at Williams Commerce for getting us there and all your hard work in doing so,” said Drogo Montagu. “It’s a proud moment for me and the start of another really exciting stage for the business.” 

With Magento providing the foundation in the latest ecommerce technology, Fine Food Specialist have also selected a number of important modules to support their business needs and future online growth.  Third party software including Dotmailer for email marketing, Nosto for personalisation, Feefo for customer reviews and Klevu for site search were integrated by Williams Commerce.  This specific combination of software partners really ups any online retailers game when it comes to an enhanced customer experience and are great for achieving better engagement and increased conversion. 

Drogo Montagu, Founder of Fine Food Specialists

 

“The site looks fantastic and I’m so grateful to all involved at Williams Commerce for getting us there and all your hard work in doing so.
It’s a proud moment for me and the start of another really exciting stage for the business.”
 

 

An integrated digital marketing strategy

Myles Horsgood, Ecommerce Project Manager at Williams Commerce  said “As a supplier of perishable goods, the new Fine Food Specialist website needed to provide seamless integration to ShipperHQ to support complex shipping options, and full Microsoft NAV integration to ensure orders are packed and shipped as soon as possible,” Alongside this, a fully custom, data-driven design has been implemented to deliver an improved user experience alongside ensuring strong conversion.” 

A noteworthy feature of the site build was the integration of the Mageside recipe module to allow visitors to access easy-to-follow cooking tips and delicious recipes, while the Amasty Blog Pro module allows for an enhanced reading experience when browsing the latest blog posts from the Fine Food Specialist team. With today’s modern shoppers demanding increased choice when it comes to ways to pay for goods online, Fine Food Specialist have integrated both Paypal and Braintree payment modules to accept payment from Paypal accounts as well as all main credit cards including American Express, Maestro, Visa and Mastercard. 

Drogo and his Fine Food Specialist team were a dream to work with throughout the duration of the project.  The combined efforts of the whole team at Williams Commerce were utilised including; Magento ecommerce project delivery, digital marketing, support, sales and customer success, UX and UI design, and last but not least our data analysts.  

Visit the new Fine Food Specialists Website