Magento Gold Enterprise partner Williams Commerce are pleased to announce the recent launch of Crosswear Trading’s new ecommerce website built on the latest version of Magento Community edition.

The wholesale party products specialist has recently enjoyed their 43rd year in business, trading since 1972, the company has evolved to focus on wholesale distribution to the Partyware and greeting card trade.

The new B2B ecommerce site gives trade retailers a number of exciting new pieces of functionality aimed at making the ordering journey fast and efficient.  With custom functionality like sort ordering of products, Ajax cart functionality and floating filters with enhanced attributes, Crosswear’s trade customers have a smooth user experience, built for streamlined trade buying on their way to the basket level.

The Sphinx search module enabled on site, optimises the all-important search facility allowing web visitors to see accurate and pre-populated search results consistently.

With Google Language selector and multi-currency enabled on site, Crosswear are able to cater to a growing audience of international customers from Europe and further afield.

Approved trade customers have access beyond log in, to a superfast checkout; the ability to save multiple shipping addresses; and are able to view and track all orders, making repeat orders for busy trade retailers, straightforward and speedy.

Behind the scenes, Crosswear have invested behind complete custom POS Logistics integration covering categories, attributes, products, images, detailed order information and customer information, making the business truly efficient from an operational level.

Managing Director of the business Ritchie Shipton says “We are very happy with this latest evolution of our website, so far we’re really pleased with our migration over to Magento. Since launch, we’ve seen some fantastic growth already on our year on year sales for September and October, which is very promising. The Magento admin panel has proven to be a very useful tool for customer service. The POS logistics integration is an absolute lifesaver to reducing the time to manage our order processing and stock management”

Crosswear’s re-launched website on the powerful and popular Magento platform presents an exciting new digital chapter for the business.  With a professional ecommerce and ERP integration foundation unpinning the business, the Crosswear team have high hopes for delivering some very ambitious sales targets in the coming years.