A Closer Look at DXP
Simply put, it’s the interaction between a user and an organisation made possible by one or more digital technologies. It includes a wide and varied range of online experiences including browsing a website, consuming information, completing a series of call-to-actions and more.
Starbucks - its famous app allows customers to order and pay online for their coffee and to collect points for the famous rewarding system. The coffee brand also created a vast online community thanks to its website where customers’ ideas are continuously collected. Last but not least, Starbucks partnered up with Amazon Alexa making it possible to order coffee by voice and from home. It is a great example of innovative digital experiences well integrated with offline ones.
Uber is a clear example of a company completely built on digital customer experience.
Its app connects all stakeholders (drivers and customers) seamlessly and features a very intuitive interface, making the product work perfectly.
DXP is the next step in digital evolution and the key to fostering meaningful relationships across all services. A successful digital experience platform is dependent on a functional, well-designed website that engage the user and delivers an enjoyable online experience.
We know just how significant the role of an effective website is and how it can make or break an online business. Creating successful websites that overcome the challenges inherent to the world of ecommerce is therefore at the heart of what we do, and we love seeing businesses flourish following their digital transformation.
The primary reason brands use DXPs is to deliver vibrant, more personalized experiences with uniform consistency. They can also benefit other areas of an online business.
Our team of experienced and certified ecommerce specialists and digital marketers offer a complete suite of ecommerce services to increase your online presence and provide a seamless customer experience.
Combining strategic technology, consulting and commerce delivery underpinned by certified professionals with a wealth of experience, we help customers grow substantially online through our robust technology solutions enhanced by our scalable breed of applications.
Our comprehensive capabilities can be applied across the world’s leading commerce platforms, including Adobe Commerce, Magento, BigCommerce, VTEX, Cloudfy and Shopify.
Want to know more about what we do? We’d love to hear from you. Get in touch with us here.