Magento for wholesale B2B ecommerce
Williams Commerce started life as a specialist in ecommerce solutions before the rise of Magento as a significant platform. Our ecommerce pedigree was born by building business online for early adopters of B2B ecommerce. The B2B ecommerce experience differs from retail based on the very different goal of the user. As B2B ecommerce has evolved the consumer, in this case your trade customer expects the same shopping experience as a retail consumer I.e. Next day delivery, be able to order on a mobile, great design but with the extended functionality of B2B ecommerce.
Williams Commerce, since 2009 has been delivering B2B ecommerce solutions based on the Magento platform. Magento offers the flexibility to allow rich functionality to be provided relatively cost effectively. Trade websites with ambitions of sales in excess of £2million / $3.5million should consider Magento Commerce (formerly Enterprise).
What does Magento B2B Ecommerce do?
The common functionality of a B2B Ecommerce Solution is to provide sales, marketing and account management services through an ecommerce website protected with a customer specific user name and password. At the core of our B2B Ecommerce solution sites the Williams Commerce ecommerce platform.
Customer Specific Login
Each customer receives a user name and password, and can see their specific pricing, order history, products, promotions and orders.
Ability to place orders through browsing a product catalogue or through high speed ordering. This allows the customer to simply enter the product code and order quantity.
Allow customers to check your stock levels live. You can either provide exact stock levels or indicators high/low etc.
Order & Invoice History
Customers can check previous orders, new orders placed and full invoice history. Print of previous versions on invoices, credit notes and statements in PDF format.
Promotions & Marketing
If a customer orders a product in promotion their pricing will be automatically adjusted to reflect the promotion price. Track the success of promotions and special offers.
Hancocks chose Magento Enterprise as their preferred ecommerce platform of choice. The power of Enterprise gives Hancocks the ability to scale their sales with confidence, whilst attracting and retaining more customers with rich functionality including personalisation, improved on-site merchandising and powerful search capabilities to name but a few.
The new refreshed website design offers a new mega menu for easy browsing and a full screen experience for web visitors with bigger images and more products per row to enable busy trade buyers to buy in bulk efficiently and quickly.
Frontline Apparel approached Williams Commerce to build a new B2B ecommerce store for their global fashion brand. Frontline are European distributors of A Native Tourist, AONO, Born x Raised, Crooks & Castles, Famous Stars and Straps, Hype, LRG, Matix, Mi-Pac, N1SQ, Nicce, Rum Knuckles, Slydes, SSUR and other major streetwear brands.
Williams Commerce delivered a great looking B2B Magento ecommerce site with a retail experience allowing Frontline to better server their European and global customers. With the B2B ecommerce market expected to be 4x larger than retail ecommerce, Williams Commerce have been leading the way for many trade businesses since 2008.
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