Mobile has been growing steadily over the past years, with mobile marketing and a solid presence of this channel becoming mandatory for any online business looking to thrive nowadays.

According to Econsultancy, in 2015 mobile accounted for 40% of all online retail sales and B2C businesses are missing out on a staggering £6.6bn/year if they don’t embrace mobile as a channel for their online business.

Whilst having a mobile-optimised website is crucial for B2C and B2B companies alike, there are other ways in which savvy retailers and wholesalers can make the most of mobile and use it to drive increasingly more sales and leads. One way of achieving this? Investing in your own ecommerce app.

A study by GO-Globe™ revealed that last year mobile apps accounted for 52% of all time spent on digital media, whilst smartphone users spent an impressive 89% of their time on mobile media using apps, and big companies are already taking advantage of this trend. For example, Misguided have recently launched a personalised ecommerce app that mimics the mechanics used in the social app Tinder, allowing customers to swipe left or right in order to indicate their preferences.

Having an ecommerce app that is cleverly designed to reflect your brand, can not only offer you access to more mobile users, but it can also be a way for you to create a more personalised customer experience, which can set you apart from your competitors and help you retain more customers in the long run. With personalisation becoming a key trend in ecommerce, apps offer businesses the tool they need to capitalise on this trend and tap into younger audience demographics.

Furthermore, ecommerce apps are also playing an important role when it comes to mobile search, as Google has been according more importance to mobile apps, allowing them to appear in search results, alongside websites. Whilst before people would be able to search for apps only in app stores, now they can use Google search on their mobile devices to find them as well. This means that online companies which have their own ecommerce apps can use them as a second, complimentary channel to their website, to raise brand awareness and drive people to their business.

Making sure that your ecommerce app is well-optimised and that it offers a pleasant user experience is also key, in order to ensure high ratings and good reviews for your app. Thus, by investing in an ecommerce app and aligning it with other channels including your website and social media, can help you create a truly seamless experience for your customers and take advantage of the increasing popularity of mobile amongst consumers for online shopping.

If you want to learn more about the benefits of mobile marketing and investing in an ecommerce app, contact our eCommerce specialists on 0116 3261116.