Building an e-commerce website can be a daunting task. Where to start, what to do and how to do it, are common questions that most people will ask themselves before taking the plunge into the online world.

Person using a mobile shopping app

Nonetheless, we have put together 10 eCommerce essentials to help guide you to the basic needs of any e-commerce website:

1. The right platform for you

Choosing the right platform is the start of building a well prepared e-commerce website. But worry not, if you already have a website, re-platforming your site can still done in order to cater for your specific needs. The key is to find a platform that not only has the facilities and features that you need, but also one that is flexible and scalable to grow as your business does.

2. Easy to use design

Now if you think of website you use to shop, there’s usually a key trend they all follow: simplicity, ease and speed. Making sure that your website is easy to use, will make the shopping experience less frustrating, quicker and therefore a more pleasant experience for the customer.

3. Accessible to the public

Don’t worry, if you’re a B2B company, no one is asking you to sell to the public. The idea here is to just make sure people know who you are and what you’re all about. After all, whether it’s another business or a home customer, you will be dealing with someone who has found your company and is aware of whom you are. Make it as easy as possible to be accessible to the public and get to that top spot on Google page 1!

4. Call-to-action

Now you attract your potential customers through becoming accessible, but then why should they spend their hard earned money on you? The answer is using call-to-actions. These are reasons to why customers should purchase from you and they highlight the key benefits they will receive from becoming a customer.

5. Images

Images are processed by the human brain approximately 60,000 times faster than text. Consequently, making sure your website not only uses images, but keeping those images relevant, interactive and interesting retains your website users and stops them from leaving your website from boredom and frustration.

These are the first 5 E-commerce Essentials, come back to our blog soon to find out what else you need to establish the basics of your e-commerce site.

References

Sibley, A. (2012). 19 Reasons You Should Include Visual Content in Your Marketing Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ix.Available: http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx. Last accessed 23/01/2013.

Rodenborg, R. (2013). 9 Critical Components of a Successful B2B E-Commerce Site. Available: http://www.info.insitesoft.com/Insite-Software-Blog/bid/93987/9-critical-components-of-a-successful-b2b-e-commerce-site?source=Blog_Email_%5b9%20Critical%20Component. Last accessed 23/01/2013.