Rayware Group, leading global housewares supplier, are the brand owners to long-established and much-loved brands like Mason Cash, Kilner, Typhoon, Price & Kensington, Ravenhead and Viners, have chosen Adobe Gold Partner Williams Commerce, to build the next evolution of their trade ecommerce portal and brand stores on Magento Commerce Cloud.

Starting out in 1975, the family owned Rayware Group are headquartered in Liverpool England, and have significant warehousing operations across three continents including Europe, Asia and North America. Rayware design and develop kitchen, cookware and dining products, supplying them to a wide range of retailers including department stores, independent cooking shops, garden centres and gift shops across the United Kingdom and globally.

Currently, the business offers its trade customers a brochure website for the Rayware Group and a dedicated trade website offering product range, pricing, catalogues and latest news.

As demand continues for Rayware’s brands and access to them, the business is looking to scale their online operation, and leverage the very latest technology on the market today for both their brands and their B2B ecommerce offering.

Magento Commerce Cloud is a great fit for Rayware’s online ambitions. The rich out-of-the-box functionality delivers a cutting-edge suite of B2C and B2B Commerce tools, user friendly content management, merchandising and segmentation, business intelligence, responsive design for all important mobile browsing and shopping and global currency, language and tax support.

The Williams ecommerce team are thrilled at the prospect of working with such a prestigious company with a portfolio of such strong brands. We all fondly remember the amazing Kilner Jars and Jam growing up. The Rayware team fedback that they loved our enthusiasm, our detailed specification process, our experience delivering multichannel B2B and B2C ecommerce and how we went over and above in our engagement during the RFP process.

About Williams Commerce

Williams Commerce are a full-service ecommerce digital agency, specialising in the Magento Commerce platform and offering end to end services enabling merchants to achieve accelerated commercial growth online

As well as having huge success across B2C retail and fashion, Williams Commerce are also the go-to specialists for integration, B2B, Digital Marketing and internationalisation. Our significant network of technical partners, and our top 5% Google Premier Partner status, makes us a preferred choice for any online merchant with high growth ambitions.