Lights4fun

NEW MAGENTO SITE GOES LIVE

Lights4fun

NEW MAGENTO SITE GOES LIVE

lights4fun_desktop
The Lights4fun launch with a new user friendly responsive Magento site

Lights4fun was born in 2003 and specialise in quality and novelty lighting for everything from general outdoor use to lavish events.  They are dedicated to sourcing quality products and are working towards becoming the largest retailer of decorative and festive lights in Europe.

The first step towards this goal was the development of a new user friendly and functional eCommerce site with mobile responsive technology – they were certain that Magento was the platform to cater to their needs. Lights4fun understand the importance of integrated technology so they appointed Williams Commerce as their technology partner to deliver this Magento solution.

Brief

Lights4fun wanted to streamline their operational processes and update the look and feel of their site, improving the navigation and user experience . Key to the success of the project was seamless integration with their current order management system, Khaos Control. Lights4fun also wanted to develop their direct marketing so were keen to integrate a third party email solution to segment data for more targeted engaging emails. The key Lights4fun requirements were:

• Integration of web platform and order management system
• Email Marketing and Social Media platforms and tools
• Fully international with payment gateway integration options for specific countries
• Advanced options for product up sells and cross sells
• Custom built functionality to engage customers on site including a gift finder

lights4fun_tablet
lights4fun_laptop
Solution

Lights4fun chose Williams Commerce, a Magento Enterprise Partner, for their technical experience with Magento integrations and particularly with Khaos Control – Williams Commerce had already developed the extension to integrate Magento with Khaos seamlessly. The site was built on Magento Enterprise Edition, Williams Commerce built all elements of Lights4fun retail infrastructure including:
• Full custom design for the website with fully responsive mobile theme
• Integration between Magento and Khaos Control order management system
• Set up and integration of Dotmailer email provider with additional custom functionality
• Configuration of all order management and accounting facilities
• Custom built gift finder and adjusted functionality for battery up sells and cross sells
• Compelling custom event features to drive conversion eg. Deal of the Day, Order Now
• Fully international site with integration to German payment gateway – Wirecard

The Lights4fun launch with a new user friendly responsive Magento site

Lights4fun was born in 2003 and specialise in quality and novelty lighting for everything from general outdoor use to lavish events.  They are dedicated to sourcing quality products and are working towards becoming the largest retailer of decorative and festive lights in Europe.

The first step towards this goal was the development of a new user friendly and functional eCommerce site with mobile responsive technology – they were certain that Magento was the platform to cater to their needs. Lights4fun understand the importance of integrated technology so they appointed Williams Commerce as their technology partner to deliver this Magento solution.

lights4fun_desktop
Brief

Lights4fun wanted to streamline their operational processes and update the look and feel of their site, improving the navigation and user experience . Key to the success of the project was seamless integration with their current order management system, Khaos Control. Lights4fun also wanted to develop their direct marketing so were keen to integrate a third party email solution to segment data for more targeted engaging emails. The key Lights4fun requirements were:

• Integration of web platform and order management system
• Email Marketing and Social Media platforms and tools
• Fully international with payment gateway integration options for specific countries
• Advanced options for product up sells and cross sells
• Custom built functionality to engage customers on site including a gift finder

lights4fun_tablet
Solution

Lights4fun chose Williams Commerce, a Magento Enterprise Partner, for their technical experience with Magento integrations and particularly with Khaos Control – Williams Commerce had already developed the extension to integrate Magento with Khaos seamlessly. The site was built on Magento Enterprise Edition, Williams Commerce built all elements of Lights4fun retail infrastructure including:
• Full custom design for the website with fully responsive mobile theme
• Integration between Magento and Khaos Control order management system
• Set up and integration of Dotmailer email provider with additional custom functionality
• Configuration of all order management and accounting facilities
• Custom built gift finder and adjusted functionality for battery up sells and cross sells
• Compelling custom event features to drive conversion eg. Deal of the Day, Order Now
• Fully international site with integration to German payment gateway – Wirecard

lights4fun_laptop

View other projects