Braintree Clothing

LAUNCHES A NEW FASHION SITE

Braintree Clothing

LAUNCHES A NEW FASHION SITE

Braintree_desktop
Braintree Clothing refresh their online presence

The new Braintree Clothing site is undoubtedly a thing of great beauty, something that perfectly reflects the quality and tactility of products on offer and the ethos of the company as a whole. We at Williams Commerce can’t take credit for the clothes nor the brand, but we hope you will agree that we have delivered the Braintree vision, and helped them evolve from bohemian playfulness to ethical chic elegance.

Brief

The Braintree Clothing website already used the Magento platform, and were refreshing their branding. They really wanted a new site to reflect the new brand, focus more on the fabrics that they use and visually reflect the tactility of these eco fibres. They also wanted to drive higher conversion by adjusting the User Experience, and improving they way that their imagery was presented both on desktop and mobile devices. Although aesthetics was a key driving force behind this project the additional requirements were:

• Mobile responsive skin
• Gift Card Functionality
• Integration to third party email and reviews provider
• Advanced options for “Get the Look” functionality

Braintree_tablet
Braintree_mobile
Solution

Williams Commerce took the new branding and created a new and fresh site design, incorporating responsive design, and a unique content presentation style. We then applied this design to both their retail and wholesale sites. Braintree also adjusted their category structure to better reflect their key product and customer segments.

• Alternate page layouts that included high impact full bleed imagery
• A ‘Mega Dropdown’ facility to allow users to browse the full range of categories, and present key products and appropriate imagery
• A ‘Sticky Header’ to allow Braintree to confidently display their new branding in an optimal manner, without affecting the amount of retail space to promote product and calls to action

Results

The new site, launched in February 2015, has already shown increased SEO visibility over the old site.

Braintree_laptop
Braintree Clothing refresh their online presence

The new Braintree Clothing site is undoubtedly a thing of great beauty, something that perfectly reflects the quality and tactility of products on offer and the ethos of the company as a whole. We at Williams Commerce can’t take credit for the clothes nor the brand, but we hope you will agree that we have delivered the Braintree vision, and helped them evolve from bohemian playfulness to ethical chic elegance.

Braintree_desktop
Brief

The Braintree Clothing website already used the Magento platform, and were refreshing their branding. They really wanted a new site to reflect the new brand, focus more on the fabrics that they use and visually reflect the tactility of these eco fibres. They also wanted to drive higher conversion by adjusting the User Experience, and improving they way that their imagery was presented both on desktop and mobile devices. Although aesthetics was a key driving force behind this project the additional requirements were:

• Mobile responsive skin
• Gift Card Functionality
• Integration to third party email and reviews provider
• Advanced options for “Get the Look” functionality

Braintree_tablet
Solution

Williams Commerce took the new branding and created a new and fresh site design, incorporating responsive design, and a unique content presentation style. We then applied this design to both their retail and wholesale sites. Braintree also adjusted their category structure to better reflect their key product and customer segments.

• Alternate page layouts that included high impact full bleed imagery
• A ‘Mega Dropdown’ facility to allow users to browse the full range of categories, and present key products and appropriate imagery
• A ‘Sticky Header’ to allow Braintree to confidently display their new branding in an optimal manner, without affecting the amount of retail space to promote product and calls to action

Braintree_mobile
Results

The new site, launched in February 2015, has already shown increased SEO visibility over the old site.

Braintree_laptop

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