DESIGN & USER EXPERIENCE

PUTTING UX AT THE CORE OF STUNNING ECOMMERCE DESIGN

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You could have the most beautiful ecommerce website in the world – if it’s not easy to navigate and use, then it’s all for nothing. In today’s competitive landscape, for an ecommerce store to truly succeed and continue growing, it’s no longer enough to just attract visitors with well-executed marketing campaigns and beautiful visuals. Once they’ve landed on your website, it’s crucial to offer them a smooth user experience from beginning to end that will keep them engaged and motivate them to come back time after time.

How to achieve this? With the help of Williams Commerce’s team of highly experienced UX (user experience) designers.

FROM STRATEGY TO EXECUTION

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Our team of UX designers is involved in the process of creating a new ecommerce website from the beginning:

  1. We create a strategy which is tailored to your goals and target audience. This includes conducting competitor analysis, gaining an in-depth understanding of your target audience and its needs before we move to the next stage.
  2. Wireframing. Working closely with our project managers and UI designers, the UX team will create a wireframe for your new ecommerce store which incorporates all the data they’ve gained so far, transformed into a user-centric design.
  3. Before moving forward with the implementation of the UX design, our experts make sure to TEST, TEST, TEST to iron out any potential issues or bugs and fix them before your new website goes live.

The final result? A stunning new ecommerce website with beautiful design after the UI team have worked their magic, which is also easy to use whilst putting the needs of your customers first.

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FROM STRATEGY TO EXECUTION

Gold Line

Our team of UX designers is involved in the process of creating a new ecommerce website from the beginning:

  1. We create a strategy which is tailored to your goals and target audience. This includes conducting competitor analysis, gaining an in-depth understanding of your target audience and its needs before we move to the next stage.
  2. Wireframing. Working closely with our project managers and UI designers, the UX team will create a wireframe for your new ecommerce store which incorporates all the data they’ve gained so far, transformed into a user-centric design.
  3. Before moving forward with the implementation of the UX design, our experts make sure to TEST, TEST, TEST to iron out any potential issues or bugs and fix them before your new website goes live.

The final result? A stunning new ecommerce website with beautiful design after the UI team have worked their magic, which is also easy to use whilst putting the needs of your customers first.

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WELCOME TO A MOBILE-FIRST WORLD

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When creating the UX design, at Williams Commerce we also take into account the different requirements that your mobile website has and ensure we create a fully responsive ecommerce website which offers a smooth customer journey on all devices, from desktop to mobile.

Discover Hype’s mobile responsive ecommerce store

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WELCOME TO A MOBILE-FIRST WORLD

Gold Line

When creating the UX design, at Williams Commerce we also take into account the different requirements that your mobile website has and ensure we create a fully responsive ecommerce website which offers a smooth customer journey on all devices, from desktop to mobile.

Discover Hype’s mobile responsive ecommerce store

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WHY UX DESIGN CAN HELP TRANSFORM YOUR ONLINE BUSINESS

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It’s no secret that customers these days have higher expectations and demands than ever before. And who can blame them, when there are so more options available out there for them to choose from? So, if you want to avoid your customers switching loyalty because they weren’t satisfied with the online experience provided, UX can help you keep your customers happy and turn them into loyal clients.

But that’s not all! Other benefits of incorporating UX design into your new ecommerce store include:

• Saves you money and time – instead of having to deal with usability issues later, when it might be harder and more expensive to change the existing design of your website, why not prevent those issues from happening by ensuring that you give your customers the user experience they want from the beginning.

• Good for SEO – with Google penalising websites for bad usability and giving lower quality scores to your Google Ads, avoid all that hassle and make the most of the mobile traffic coming to your website by giving them a fully responsive, UX design.

• Higher conversion rates – by offering a smooth user experience from start to finish for your users, you increase chances of them completing their purchase the first time which translates into higher conversion rates that lead to an increase in revenue. Our UX design team works closely with our CRO (conversion rate optimisation) experts to ensure that the design is fully optimised to help you achieve better conversion rates across various devices.

READY TO GET STARTED?

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Can’t wait to start a new digital chapter for your ecommerce business and harness the power of UX design to keep ahead of the competition and take your business to the next level? All you need to do is get in touch with the Williams Commerce team of ecommerce experts and we’ll take it from there!

Contact Us for a free quote today
Contact Us for a free quote today