Does the next scenario sound familiar? You’re enjoying a warm cup of coffee or tea in the morning, catching up on the news on your smartphone using Google, when you notice that some articles have a tiny lightning bolt sign followed by the abbreviation AMP. So, what makes those pages different from the rest?
What are Accelerated Mobile Pages?
An Accelerated Mobile Page or an AMP is essentially an ultra-lean version of a web-page which is meant to load extremely fast on mobile devices. With over half of mobile users prone to leave a website if it doesn’t load in just 3 seconds AMPs can give online companies a significant competitive edge.
Originally announced by Google in October 2015, AMPs have been around for almost two years and, according to the AMP Project, so far more than 1.5 billion AMP pages have been published.
What are the benefits of Accelerated Mobile Pages?
In addition to being able to deliver a lightning-fast experience on mobile, AMPs also:
- Provide a smooth experience on mobile due to the stripped-down design which means that functional elements which work on desktop can be cut back entirely from mobile.
- Can sometimes take priority to top-of-page search results in Google Mobile.
- Be used as landing pages for AdWords search text ads.
- Can be a cost-effective option to improve your online presence on mobile.
How can you get started with Accelerated Mobile Pages?
The AMP project is an open-source initiative which enables the creation of AMPs. However, being able to implement Accelerated Mobile Pages requires deep knowledge of HTML and coding, so you may need to consult with an ecommerce agency to help you with this.
Although AMPs have been primarily used by content publishers and News pages, recently there seems to be an increase in the uptake of ecommerce companies investing in AMPs and early results have been positive.
At the moment, AMPs are applicable for home, category, product and blog pages and ecommerce companies looking to stay ahead of the competition can use AMPs to improve exposure on mobile devices and offer an improved experience online.
Ready to get started with AMPs? Get in touch with Williams Commerce team of ecommerce experts on 0116 326 1116 or email email@example.com.