The debate continues to roll on whether it’s better for a business to work with multiple agencies each with their own specialist skills, or to choose a single agency partner who has the depth of knowledge, the experience and capabilities to execute a strategy across every phase.
The advantages of working with a full end to end service digital agency are many.
Firstly, a true end to end partner will be able to provide a more holistic view, advising on the more technical aspects across development, hosting, security, support and maintenance and spanning to creative and user experience to digital marketing strategy and implementation cross channels.
In this busy digital age, a single agency is quite simply, so much easier for many businesses to work with; less points of contact to manage, fewer account managers to communicate with and usually less friction and much speedier communication between the in-house teams of a full end to end service agency.
Speed of implementation can indeed be faster. Account managers are able to communicate to in-house teams the overall client strategy which, bringing together the diverse In-house teams to work together as a strong, cohesive unit focused on the client’s goals. Technical SEO teams can liaise quickly and efficiently with developers to act with speed in implementing changes, SEO, social media managers and copywriters can work together in sync to deliver joined up plans.
One single agency who understands the brand will be able to drive consistency in communicating the brand values at all touchpoints. Organised brand messaging and a unified, integrated plan implemented consistently across multiple channels is very important and arguably is better handled by a single agency with skills across multiple marketing mediums.
There is the case that bigger brands may benefit more from a fragmented agency structure, providing the resources exist to handle multiple agency relationships, however, with more agencies investing in skilling up departments to cater to the growing demand for full end to end service agencies, large brands will be looking for opportunities to simplify their agency relationships.
“We’ve always believed in delivering an end to end service to our customers. We have specialist skills across multiple areas to enable us to truly help our customers deliver their online growth goals.“ Says Robert Williams CEO, at Williams Commerce, a full end to end digital service agency headquartered in Leicester and London. “We can act nimbly when it comes to implementing a major marketing program that spans development work, scaling up hosting capacity, analysis, Paid Search, content marketing and social media. The individual business units all pull together to deliver real results for our clients and our customers really appreciate this approach.”