It’s never been more important for online B2C and B2B retailers to have a good grip on the underlying performance of their website and database. Without insights behind why visitors behave the way that they do online, it’s impossible for a business to understand the steps needed to keep improving user experience and conversion rates for their online store and to unlock new growth opportunities.
We were interested to see recent communication from Magento regarding their Advanced Analytics; Magento Business Intelligence (BI) launched to help online retailers make better informed, data-driven decisions.
Here at Williams Commerce, our marketing team rely on tools like Google Analytics, Heat map tracking tools such as Crazy Egg, Hot Jar and Mouseflow, Hootsuite and Sprout Social, Google Data Studio and more, so we were interested to understand what Magento BI offers.
Let’s look at the top-line offering. The essentials include;
- Day to day performance analysis across metrics like revenue, AOV and top customers, with the ability to drill down into top performing categories and customer segments.
- View of repeat revenue and customer loyalty
- 5 pre-build dash=boards comprising 75 reports
- Email Summaries
- SQL report and visual report builder, giving you the ability to create and edit reports
- Data derived from both Magento and Google Analytics
- Export raw underlying data to CSV and Excel
- 10 user accounts with advanced user permissions
There’s also a PRO version of Magento BI to take it deeper, enabling business to do some cool stuff like access the data warehouse manager to customise infrastructure and gain more data visibility, receive additional support and add unlimited data sources beyond Google Analytics.
All sounds great, we’re looking forward to testing the theory and we will keep you posted in future blogs!